Name: Alternative Cookbook
Concept: Cookbook that Makes you Healthy
Type: Publication Design
Description:
Generally speaking cookbooks are written from a positive viewpoint – for example, healthy diets, delicious recipes, and meals in minutes. Unlike typical cookbooks, this deals with misleading or unhealthy ingredients, tells the readers the truth and give alternative methods or other ingredients to make similar foods.
Youtube campaign was created to promote the cookbook. Also website was created to build strong community between users, and for people who prefers to use digital versions rather than print versions, since they can keep their own recipes on the web more easily than the book it self.
