Name: Paperclip Advertisement
Type: Advertising
Description:
When we look at paperclips, everyone understands that they are used to bind objects (usually paper) or other stationery products. But sometimes, they are used for other purposes.
For this advertising campaign, in order to make it quirky and more fun, topics that were not related were combined as graphics. Paperclips were used to connect objects such as missing button from shirts and pants or disconnected shoelaces.
This campaign also delivers message that paperclips are very durable and strong enough to do non-traditional jobs.
