Name: Kyunghee TKD School
Concept: Barracks of the Beasts
Type: Brand Identity
Description:
A rebranding of a existing company Kyunghee Taekwondo School. This school is a martial arts school which is located in Port Coquitlam. I created a logo that suits the contemporary style and have new concept statement and created promotional booklet as well as stationery products and website.
All of the design was created according to the new concept statement. Colours of the Logo was kept the same, because they represent the flag of Korea and the client actually wanted to keep the colour as well. The gym was renamed to Barrack to give interests to people walk by. The Art style which is triangular shapes represents claws of the beasts and the wall of the Barrack. Instead of using Who we are, or what we do, conceptual headlines were used both in brochure and website. Both blue and red were used through out the pages and the website, to bring stronger unity.
